Category Archives: Week One

Week One: The Viva La 2.0 Revolution: Consumer Enpowerment or Grand Mirage

In 2006, Time deemed the person of the year, you and for good reason. With the increasing amount of user-generated content, social networking presence and internet based communities,  individual platforms each boast huge audience figures; Facebook has in excess of 350 million globally active users, there are on average over 27.3 million tweets a day, and Wikipedia has in excess of 14m articles. (eConsultancy.com) Continue reading

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