In-App Mobile Advertising:
Investigating Consumer Attitudes Towards Pull-based Mobile Advertising Amongst Young Adults Within the UK.
Hello, and thanks to everyone who attended my presentation this afternoon.
I’ve included a copy of the slides used, as well as the handout provided to all who attended the conference. In addition I have also provided a document containing all the key references from the presentation, I hope this helps anyone who would like to read further into the mobile advertising literature.
Presentation Deck (24.5MB):
Presentation Deck References: