CMC Promotional Communications Annual Conference


In-App Mobile Advertising:

Investigating Consumer Attitudes Towards Pull-based Mobile Advertising Amongst Young Adults Within the UK.

Hello, and thanks to everyone who attended my presentation this afternoon.

I’ve included a copy of the slides used, as well as the handout provided to all who attended the conference. In addition I have also provided a document containing all the key references from the presentation, I hope this helps anyone who would like to read further into the mobile advertising┬áliterature.

Many Thanks



Presentation Deck (24.5MB):

Conference Handout:

Presentation Deck References:



Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s