CMC Promotional Communications Annual Conference


Image

In-App Mobile Advertising:

Investigating Consumer Attitudes Towards Pull-based Mobile Advertising Amongst Young Adults Within the UK.

Hello, and thanks to everyone who attended my presentation this afternoon.

I’ve included a copy of the slides used, as well as the handout provided to all who attended the conference. In addition I have also provided a document containing all the key references from the presentation, I hope this helps anyone who would like to read further into the mobile advertising┬áliterature.

Many Thanks

Callum

Files

Presentation Deck (24.5MB):

http://www.mediafire.com/view/?gux9qravhe9rv4u

Conference Handout:

http://www.mediafire.com/view/?07hcwuv3of7s0yf

Presentation Deck References:

http://www.mediafire.com/view/?bdj9pneic7d0ql6

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s